Buio

My Video Went Viral. Here's Why

Veritasium
Iscriviti
visualizzazioni 2 298 574
98% 176 691 3 308

My hypothesis is that the algorithm, rather than viewer preference, drives views on the site. As the algorithm shifts, various ITvidrs experience burnout (as what used to work no longer works) and right now click-through rate is the key metric. So clickable titles and thumbnails are the only way to get a lot of impressions and hence views - they are the only way to go viral. This leads me to wonder which audiences will become most prevalent on the site and if there will even be a place for educational content. In the long-term, hopefully ITvid is able to measure satisfaction through surveys and other metrics to ensure an optimal experience for everyone on the site.
Flipchart artwork by Maria Raykova
Filmed by Raquel Nuno
Thumbnail by Ignat Berbeci

Pubblicato il

 

19 mag 2019

veritasiumyoutubealgorithmviralhow to go viralmr beastmr. beastmark roberblack ballsctrclick-through rateviews

Condividi:

Condividi:

Scaricare:

Caricamento in corso.....

Aggiungi a:

La mia playlist
Guarda più tardi
Commenti 24 777
Angeal Hayleyy
Angeal Hayleyy 39 minuti fa
Don't worry, I will always like your videos You are always so educational
rhymeswithpulverine
rhymeswithpulverine 49 minuti fa
As a result of your title.
Mark Dowse
Mark Dowse Ora fa
So, you have to have a "great hook"? Sounds EXACTLY like the kid selling newspapers on the street corner ........
Shloppie
Shloppie 2 ore fa
Bro, the Kardashians are clickbait. There is plenty of people in the world that want more clickbait.
EyeTheSkies
EyeTheSkies 3 ore fa
🔔🔔🔔🔔🔔🔔🔔🔔🔔🔔
Al NaJin
Al NaJin 4 ore fa
Dude, you're a genius. What a way for explaining youtube trends, If I could meet with you I would talk about this for hours. Sadly I live on the end of the world, Chile. Well, it is not but is pretty far anyway.
shovas
shovas 5 ore fa
Lots of empathy for you guys but do you realize you’re locking yourself in to a system you don’t have any control over? My advice is to disengage from the forces telling you what to do and just organically, holistically build your audience, and on multiple platforms. Right now, you’ve enslaved yourself to a treadmill. Welcome, you’ve built your own rat race on the internet.
shovas
shovas 5 ore fa
Regarding the bell, unfortunately I think many people don’t use it because A it’s one more extra thing to do but B perhaps more importantly we all get more than enough notifications already. I don’t think that’s a sustainable solution.
shovas
shovas 5 ore fa
Real solution: Build your brand, not your algorithm hooks. I specifically look for your videos. That’s the kind of viewer you want for long term, sustainable views and growth.
Jacob Burge
Jacob Burge 5 ore fa
i didn't even know about the bell
Tryhqrds Jr
Tryhqrds Jr 6 ore fa
Can someone just sum this video up for me
Tech Planet
Tech Planet 47 minuti fa
Thumbnails, titles & quality watch-time are important. YT's alrogithm is always changing and so it's an endless objective to chase for youtubers.
JLT Productions
Very useful video....well done and keep going💪💪💪
Kenny gordon
Kenny gordon 9 ore fa
Sort your homepage by subscription videos. Boom i see em all.
Marko Posavec
Marko Posavec 9 ore fa
I don't like all the algorithms because they are slowly removing control from us. If youtube genuinely wants to be useful they should for example: Add the option to disable suggesting videos that were already watched and stop pretending that you didn't watch them. Every video that was watched should be marked as such, it's the main point of computers to augment persons abilities. And not to instead exploit persons inability to remember everything to corporate advantage.
WeBuild4Life
WeBuild4Life 10 ore fa
I must be one of the anomalies. I almost only use my subscription feed to find videos to watch. I have a bout 240 subscriptions of all the content I like. That's where I get 99% of my watch time. Occasionally I will click off on to a recommended video, but normally if I didn't have anything else planned to watch,
Tejas Sharma
Tejas Sharma 10 ore fa
Good Job. I just finished watching a 23 min video. Through out the video I was curious about what is coming up in next slide.
Ludde Nord
Ludde Nord 10 ore fa
See you again in 6 months
Milorad Menjic
Milorad Menjic 10 ore fa
Bell on youtube is icon it does not ring for start. Second how many did you clicked till now, we deserve to know that ? It is not ok to ask us to do what you did not or to do it more than you did. And last but not least imagine clicking them all, imagine all people click all bells what then ? Personally I try to turn off all notifications I can, from youtube and others, tell me how many notifications do you have daily and actually open them and look at, and then tell me that you want more, then you can go on youtube and click more, it is easy just ring the bell, that is what you are asking from people and it is not fair, why do you expect that we love notifications if you don't ?
Sean Tan
Sean Tan 11 ore fa
21:04 the most subtle pun I have ever seen
Akshay Gadsing
Akshay Gadsing 12 ore fa
Your videos are just lovely! Just Keep making videos on Science.❤️ And we too hope ITvid will optimise algorithm so that people can get informative and educational videos along with burnouts and entertainment and trendy timepass videos. There's lots of appreciation to channels like Veritasium, Asapscience and many more who work for educating people with Science
JL Universe
JL Universe 12 ore fa
This video is very helpful and makes 100 percent since
benbmusic88
benbmusic88 12 ore fa
1000 DEGREE KNIFE!
Xela Crémant
Xela Crémant 13 ore fa
Here's what I think: I think youtubers need to unionize.
Sam Oleynik
Sam Oleynik 13 ore fa
🔥🔥🔥🔥🔥
Thamsanqa Mvayo
Thamsanqa Mvayo 14 ore fa
I know this is a very late watch and response, I've been enjoying your videos a lot. I think you can do a little click baity type as long as it's not a complete wishy-washy, keep it real. It's a science channel, those of us who seek knowledge will come. Oh and I'm ringing the bell now...
Lara Mae
Lara Mae 14 ore fa
22:51 I was satisfied with that
Henrik Kucsera
Henrik Kucsera 15 ore fa
You already committed to a clickbaiting -- and not just titles, topics too. why should i ring the bell on topics that will remind me of commercial tv shows???
x FlushestMean93 x
I understand what you’re getting at, you dont want your channel to sink to the bottom of the iceberg and because you don’t want to use click bait titles and thumbnails it’s possible that it might. I’m sure you’re actually fans will click the bell so don’t worry also click bait is basically tradition on ITvid, so don’t worry about using it as-long as your content stays at a good quality people will watch and not care about the click bait. So I’m sure you’ll be fine with click bait and without it as-long as you keep making quality videos like you have always done.
David Furor Curser
Because Science
Alzorath
Alzorath 16 ore fa
*(Long Post from a Creator of 7 years)* Honestly, I am fine with the current system, BUT there needs to be a tweak to the subscriber feed (and they did it a *little bit* by putting stories from subscribers at the top in some apps, and rarely putting that "videos from your subscriptions" bar) - I feel they've gone too far in one direction currently, especially when taking into account the site design (more on that later), and I really think that they need to either: A. Allow customization of your landing page (even if they make the "recommended videos" bar a locked option at top, I'm fine with that), so you can create shelves for 'my subscriptions' or 'community posts' etc. on your custom homepage, so that it reduces "number of clicks to destination" or B. Adapt the main page to include "X from your subscriptions" as a guaranteed spot in the main page. (doesn't matter if it's videos, community posts, stories, whatever, just give us a way to directly reach out to our subscribers without relying on emails or opt-in popups or other intrusive and ignored methods) - to again reduce "number of clicks to destination" ------- I said I would do "more on that later" regarding site design, and you may have noticed a point made twice: "number of clicks to destination" - this is an issue google has been having for a while now, but the shift to Studio Beta really made it hit home for me - Google's design philosophy prior to this used to be similar to "KISS" (Keep it Simple Stupid): Fewest steps possible for the desired result, with a clear path - and clean interfaces. They've kept the "clean interface" point fairly well, but they've been creeping step after step away from click-efficiency. Going from subscriptions on home, to subscriptions "behind a click" is a big change... stepping even further to subscriptions behind a click, channel behind 2 clicks, channel feed behind 3 clicks, non-trend video behind 2/4 clicks (playlist behind 4 clicks) - is a lot more than it used to be. (playlist used to be 3 clicks). The "clicks to goal" for getting informed of the actions of your subscriptions though? That is easily the one that has taken the most hits - it used to be "1 click from video" - now it's "2 clicks from video + obscured setting consideration" (which they acknowledge - is a problem - a person can click the bell, but unless their account is set to opt-in to notifications from youtube - the bell will do nothing) The reason Studio Beta made me start looking at this? The Data they refer to as "analytics deep dive" used to require anywhere from 2 to 5 less clicks - which is significant when you consider that each "click" isn't an inconvenience, but rather an opportunity for a user getting lost on the branching paths. In design you want the shortest path possible to the most desired features (note: "desired" not "used" - as the later is a direct result of design, the former is a direct result of user), and this rounds all the way back to the beginning, and in turn a reference to their intents you made towards the end of the video: "Long-Term Satisfied Watch-time" - design can aid this or blind you from it, as they are looking for what people "desire", while looking at what they "use", without taking into account the impact of their own interface. PS - Yellow Journalism successfully gathers more users for the site, not for creators. The biggest challenge for youtube will be balancing these factors, and the tools are there (they have been since almost the beginning) - a logged out user, or an un-engaged (no/minimal subs) should be engaged with the yellow journalism approach to further engage them - a logged in user should be engaged with a core content approach (focus on their subscriptions, their engagements, their decided loyalties, even without the bell). Google seems to be stuck on a weird "X or Y" approach to this, without realizing, the audience on youtube is so large and diverse, that they need to account for, at the very least, this demographic divide, in their design decisions (invested v uninvested) - a one size fits all approach can't work at a certain scale
Anshul Gupta
Anshul Gupta 17 ore fa
Yes i clicked it .. i support you
Akshaya R
Akshaya R 17 ore fa
Ahh... This makes me cry... We love your contents... N we will always support you... 🤗
Akshaya R
Akshaya R 3 ore fa
@klen sal hehe... I got a alien friend called Omega. 👽
klen sal
klen sal 7 ore fa
Ω
Photo Spectrum
Photo Spectrum 18 ore fa
I've been subscribed for a while, but I forgot to click the bell. Thanks for the reminder.
Chuka Nwobodo
Chuka Nwobodo 19 ore fa
"...where millions of black balls on a reservoir is the thing that is going to rise to the surface." Great pun?
mitzy183
mitzy183 21 ora fa
i love how Mr Beast is so creative, and just gives away so much of his time / money purely for views. its amazing that a 20 year old has cracked the system! i also really enjoy the Ve series. you make some pretty interesting content without sounding like my 8th grade science teacher. its why i enjoy you and physics girl so much. your just purely there to teach us some cool stuff youve learned and hope we get something out of it. keep up the good work !!! (also the flip chart was amazing !)
Grisile HNNW
Grisile HNNW 21 ora fa
I smacked the bell hard.
The mad King
The mad King 21 ora fa
Mr.beast is an expert
issaciams
issaciams 22 ore fa
This is trash.
vanillangela
vanillangela 22 ore fa
I can feel the frustration through your voice. That pains me :( you are one of my favorite youtubers. You are so different from other channels. And now you have to succumb to reality
Adityaa ravi
Adityaa ravi 23 ore fa
90% of this video's viewers - small time youtubers looking to make a buck...
grndragon7777777
Well said. Just use whatever you can
Patrick Allen
Patrick Allen 23 ore fa
I love you videos! It's a great resource for the search of knowledge that often times hits me all the time. Keep up the great work!!
Tech Planet
Tech Planet Giorno fa
Nice video! Just make videos you enjoy doing. Not every video is going to get a huge amount of views but you could learn more about the material presented and yourself. That in itself, is why I do ITvid.
Souleaterblaze
Souleaterblaze Giorno fa
the problem is alot of people don't subscribe and click the bell too. my inbox has like 300 emails because i havent had the time to weatch all my susbcribed channel uploads this is why people probably dont do that lol
Douglas Santos
Douglas Santos Giorno fa
you convinced me!!
What Would Happen?
I quite admire your honesty lad, I mean you don't go around hoping that your good thumbnails and titles will catch peoples eye. Honestly it's good to have lads and lass's such as yourself who have hope for the future of youtube. 👌👍
zapfanzapfan
zapfanzapfan Giorno fa
Or, you know, once in a while go to the channel page to see if there is anything new and good.
Philip Smith
Philip Smith Giorno fa
There is a name for the problem you're talking about. It's called capitalism. Yes, it can mobilize and coordinate economic activity and maximize certain kinds return on certain kinds investment; but it has a mind of its own. Capitalism knows no virtue other than profit. America is a nation of Willy Loman (or is that Willy Lomen) convinced that if we were just a bit more skillful, clever, or diligent we'd have a set at the big table.
Leonaяdo DiCapяio
I’ve seen the balls thumbnail a couple times. It seemed too unrealistic to me so I decided it’s a deceit and didn’t watch the video.
Dapper Don
Dapper Don Giorno fa
The most important factor on the web, be it youtube or online selling etc, is recognizing TRENDS early and acting fast! Amozon FBA for example. İf u are an early seller of a product that is trending u will make tons of money, if u jump on the bandwagon when its past the climax u will probably lose money! very similar on that point!
ICameToCommentThemAll
This all goes back to game theory.
Wilson Vrieze
Wilson Vrieze Giorno fa
Thank you for doing this. By far the best explanation of the algorithm I've seen. also thank you for explaining some of your struggles with the algorithm without just complaining about it.
Argamis (SilverComet)
ITvid LISTEN: I Recommend THIS video. -> Lets help the A.I. working the algorithm, it may remember us later when it conquers the world.
Destiny Fan
Destiny Fan Giorno fa
8:57 You just need to be a bigot. Though the common niches are already blacklisted so you need to do stuff like talk about mobile gamers being dirty casuals etc. stuff they didn't add yet.
Destiny Fan
Destiny Fan Giorno fa
Same thing as market manipulation.
Destiny Fan
Destiny Fan Giorno fa
They are pulling up the draw bridge.
Destiny Fan
Destiny Fan Giorno fa
1. Find flaw in algorithm (Spiderman & Elsa) 2. Exploit the flaw 3. Once they clamp down on it find another flaw 4. Profit?
Destiny Fan
Destiny Fan Giorno fa
I the past it was all about merit, now it's more like whatever tuber gets white-listed by Suzanne Wojciki
Jo4nP4l4u
Jo4nP4l4u Giorno fa
I think a good possible answer is that if CTR and watchtime are the main metric which leads to clickbait, a good correctional factor may be the like/dislike rate based on your number of viewers ( LDVR ). High CTR videos with low LDVR don't get to trending, high CTR videos with high LDVR get to recommended.
veloc1tyTV
veloc1tyTV Giorno fa
If you start using clickbait titles I'll unsubscribe. I like the idea of high quality content and therefore disabled AdBlock. But if you start low quality videos lile daily vlogs I'll not do that.
OhanaOceana
OhanaOceana Giorno fa
1Sub for 2Subs❤💙 Amazingly Fast🙏💯🔥 I pray for success for EVERYONE
maskof
maskof Giorno fa
Makes a video on why his video went viral; it goes viral too.
Martin
Martin Giorno fa
First, this video is brilliant; it's a terrific reminder why your channel is so fantastic. Second, I want to encourage you not to think that asking your viewers to subscribe or ring the bell is "needy" because it really isn't. I've been watching your videos for years and I didn't subscribe until today. I hadn't subscribed not because I didn't like you or the content, but because a lot of everyday ITvid consumers don't subscribe, and they certainly don't ring bells. My watch history and recommended content is almost exactly what I watch, and I've never felt it was inappropriate for my taste or interest. ITvid knows I'm interested in 3 very simple things: Tech reviews, Vintage Restoration videos, and Science/Math videos, and that's pretty much all I see on my recommended page. Asking people to subscribe is akin to projecting a "hire me now" mentality in an interview; you're selling yourself, and you want the hiring manager to agree that you're worth it. Humility is good, no question; but humility coupled with a reasonable understanding of one's worth is even better. Be humble, but know you're worth it, and don't be shy to ask for your worth, or shoot even higher. That's how you'll grow. One of my all time favorite ITvidrs is Dave2D...That man is humble, kind, thoughtful, funny, and informative; he has a cute catchphrase at the end of every video that goes something like this: *"Thanks for watching this video, thumbs if you liked it, subs if you loved it. See you all next time."* ... Not at all pushy or needy. Every time I hear it, I remember to click like and I move on. It works and it's incredibly professional. I really hope you see this comment, Derek. You're brilliant. You have a new long-time-watcher-turned-subscriber in me, and I also rang the bell :) See you soon!
I am curious
I am curious Giorno fa
Just don't ever lie in your thumnails and titles
Mebibyte
Mebibyte Giorno fa
Replace views with capitalism.
mdr48371
mdr48371 Giorno fa
I would like more videos about snails
Natasha
Natasha Giorno fa
exactly!! min 20 very true!! the road of hell was paved with good intentions! what we want is not always the best thing for us! this is the problem with so much freedom it will end up in chaos and anarchy. But still ITvid is the best platform we have today. You can find so many different things here about anything...
Reed Kuzel
Reed Kuzel Giorno fa
I think he thought that this would go viral to......
Vinicius Costa
Vinicius Costa Giorno fa
I guess people should change. I have my subscribed channels and everyday look what was posted and those who I like most put in the watch later list. That way its not easy to be in this rabbit hole of ITvid
potterholic
potterholic Giorno fa
Thanks for saying your channel name in this video because I've been pronouncing it like veritaserum from Harry Potter.
darkaster134
darkaster134 Giorno fa
Clickbaits are bad if they are misleading and placed on low-quality content. Do the best to defend your work!
Akașșș
Akașșș Giorno fa
Does no one know that the subscription feed exists still?
M3t41-B4N4N4
M3t41-B4N4N4 Giorno fa
i never understood this subscriptions dont show videos from creator thing. Theres a subribribtion tab and i see all my subbed to youtubers on there the home page changed for sure but who the hell browses that
Elliott hutton
Elliott hutton Giorno fa
But i scroll through my sub box every day until I've seen all the videos or decided not watch them. Yeah i'll watch new stuff from the homepage but i don't need ITvid to recommend me anything from people i'm already subscribed too. I click the bell for channels i want to watch straight away ahead of everything else, either as soon as it comes out or the first videos i watch when i turn my computer on.
Matcha
Matcha Giorno fa
Alternate title: man humble brags for 20 mins
Marie Isabel Vermelho
As soon as I started noticing this disconnect effect, I just started bookmarking channels and checking if they have new content manually.
Bloxer Gaming
Bloxer Gaming Giorno fa
the funniest thing is that that video is being recommended to me on this page at this moment
Essah
Essah Giorno fa
regarding suggestions on improvement: I don't know about you guys but I often have the same videos shown in my suggestions for days and days and days. Videos that I am not at all interested in. The Suggested list should be way more dynamic so that any video that was not clicked by the particular user after being displayed twice, is buried, allowing for other videos to get a shot.
finnepower
finnepower Giorno fa
I want to be able to customize the ten recommended slots. I would make 2 slots be an anti-recommendation, would make things more interesting.
Languor
Languor Giorno fa
I can't fully imagine the nightmare it is to not use the Subscriptions tab on ITvid. This video gave me a glimpse and I pity all users who are not used to that. Indeed I use the Recommended section, when I run through all my subscription videos. But to have only the wild jungle that is the Recommended section as platform seems like a nightmare.
Cory Cunningham
Cory Cunningham Giorno fa
Wouldn't youtube want shorter videos so they can push another ad at the beginning of the video and make more money, In my watching of ITvid not many videos have ads in the middle somewhere so shorter means more ads
Jay -
Jay - Giorno fa
I bookmark all my subscriptions and categorise them in folders, a bit OCD and bit of a reminder of who I watch and want to catch up on. (youtube please build this in)
AesirWolf
AesirWolf Giorno fa
Am I the only one that thinks he looks a lot like Ben Affleck hahaha
Shell-Martijn
Shell-Martijn Giorno fa
Thanks for this video! I've learned a lot.
you tou
you tou Giorno fa
I only watch my subscriptions feed, and I ukfing hate clickbaits
What about it!?
What about it!? Giorno fa
Bell activated. Great video. I am just starting my ITvid Channel and didn't even knwo about the upcoming chanbe with CTR. Fun Fact: the video was not presented to me by youtube. I saw it on your twitter. ;) Have a great day and don't ever burn out. Your videos are great.
GeezR
GeezR Giorno fa
Now that you made me aware of it, I can say that I seldom see new vids from subscriptions. And the comparison to journalism is spot on, it's all about clicks and sensational headlines. It's sad that its come to this.
Realshi
Realshi Giorno fa
And of course if I see this video I watched that one
Ahmad Hasan
Ahmad Hasan Giorno fa
I'm Loving the Celestron Mount the background! had no clue Derek did astrophotography!
CJR ELECTRICAL
CJR ELECTRICAL Giorno fa
Great video very interesting.
Nico Steiner
Nico Steiner Giorno fa
This theory and the advices derived from it sound very similar to the discussions we had about the Google Search algorithm and how to attrackt clicks for your snippet in the SERPs. Because Search is leading in Google business, being always some few years ahead of other platforms like ITvid, you might want to have a look at the current state of SEO discussions to get a climpse of what the next changes for ITvid algorithm might be - when it comes particular to optimizing, manipulating and over-doing thumbnails and titles. This way you can become a ITvid expert - because the future platform changes become forseeable.
moon mission
moon mission Giorno fa
Decent telescope in the back, check out the views I get with mine, they're better than you may think.
Omni nulla
Omni nulla Giorno fa
Is the subscriptions tab not working for some people? Cuz mine seems to be working just fine. Why is the bell needed?
littleflower1826
An ABSOLUTELY EXCELLENT VIDEO, THANK YOU! I'm getting ready to launch my own channel, so I have watched this twice all ready and I will watch it a couple more times, THANK YOU, EXCELLENT!!!
Electric Maniac
Electric Maniac Giorno fa
Now that picture at 7:36 reminds me of the situation, when some former boxer drew straight line through an observation and declared we are in an expanding universe. ;)
Khajiit Hadwares
double standard on banning from trending channels that may swear/innapropriate, but public media and music doing the same thing, aokey. itvid.net/video/video-fDqBeXJ8Zx8.html
Cade C-Ops
Cade C-Ops Giorno fa
low views = low quality, unless u are 5min crafts
Random Dude
Random Dude Giorno fa
Welcome to the youtuber class. Please take a seat.
Daniel Carrera
Daniel Carrera Giorno fa
FYI, my browser bookmark for ITvid points to itvid.net/u-feedsubscriptions so that I mostly bypass the ITvid algorithm and I only get the latest videos from the channels that I'm subscribed to. I find that I enjoy that experience a lot better because ITvid is really bad at guessing what I want to watch. If I watch one video about some random topic, ITvid will inundate its home page with videos on that topic at the expense of the things I am normally interested in. Click on a video about toasters .... ITvid decides that I just became a toaster collector. It's crazy.
itspeiyee here
itspeiyee here Giorno fa
4:53 dramarama tati
S.
S. Giorno fa
I am fairly oblivious to what happens behind the screen when it comes to ITvid content, but I think you should be careful with clickbait as an educational channel. I think the general audience for this type of content would scoff at clickbait and is less likely to click it to begin with, just for looking like clickbait. It may also harm your credibility depending on how deceiving your clickbait is. Again, I am far from an expert on this subject and a quick look at statistics can probably instantly prove or disprove my argument. That's my specific response to clickbait though, I just don't know howmany people here are like me.
M_is playzing
M_is playzing Giorno fa
Let me tell you the secret *His Every video goes viral*
Prossimi video
How Was Video Invented?
13:13
visualizzazioni 949 000
The Most Radioactive Places on Earth
11:18
visualizzazioni 12 000 000
CARNIVAL SCAM SCIENCE- and how to win
11:37
visualizzazioni 37 000 000
LEARNING HOW TO ACT ft. Noah Schnapp
23:36
visualizzazioni 2 870 562
My Lipsticks
14:03
visualizzazioni 5 350 074
Is Meat Bad for You? Is Meat Unhealthy?
10:05
Inside MIT's Nuclear Reactor
17:54
visualizzazioni 1 900 000
Driving mistakes I made ft my dad
8:06
visualizzazioni 570 208
SIDEMEN GO BACK TO SCHOOL
59:16
visualizzazioni 5 527 636
Ford can't decide if I get to buy a GT
11:34